Apple Financials

Stock price (AAPL)

Live current price plus a five-year history. Updates during US market hours (9:30 a.m. – 4:00 p.m. Eastern, Monday – Friday) via TradingView's embed widget. Prices are split-adjusted natively by TradingView, so the 7-for-1 split (June 2014) and 4-for-1 split (August 2020) appear seamlessly on the long-run chart.

Most recent Apple SEC filings

The freshness frontier — the latest filing of each material form type, sourced live from EDGAR. The 10-K marked “Anchors this page” is the source of every value below; the others are surfaced for transparency.

7 material filings have been filed since the anchor 10-K above (1 10-Q, 5 8-K, 1 DEF 14A). The financial metrics on this page (revenue, R&D, capital returns, cash) reflect what's been disclosed at fiscal-year-end; quarterly cuts in the 10-Qs filed since are not yet folded into the annual charts. The 10-K marked “Anchors this page” remains the source for the per-FY values shown.

Annual revenue

As reported on the consolidated statement of operations in each year's 10-K. Sourced live from SEC EDGAR XBRL; the underlying tag is RevenueFromContractWithCustomerExcludingAssessedTax (post-ASC-606) with a fallback to Revenues for earlier years.

Revenue by product line

Annual net sales split across iPhone, Mac, iPad, Wearables / Home / Accessories, and Services. The Services share has been the high-growth, high-gross-margin engine of the business for a decade. The five-line structure was introduced in the FY2019 10-K; FY2017 and FY2018 are shown in that 10-K's comparative columns and are restated to the new structure here. Hand-curated from each year's 10-K MD&A — the EDGAR companyfacts feed exposes only top-level revenue, not the disaggregated product-line table.

Revenue by geography

Annual net sales by reportable segment: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. Greater China — which Apple defines as mainland China, Hong Kong, and Taiwan — is the most closely-watched line on this chart; it peaked in FY2022 and has decelerated since. Hand-curated from each year's 10-K Note 'Segment Information and Geographic Data'.

Gross margin: Products vs. Services

The single most consequential cut in Apple's financials — Services gross margin runs roughly twice the Products gross margin, and the gap has widened as Services has scaled. Hand-curated from each year's 10-K MD&A 'Gross Margin' table; Apple began breaking out Products-vs-Services gross margin in the FY2019 10-K.

Capital returns: buybacks & dividends

The defining capital-return story of the modern Apple era. Cumulative buybacks plus dividends across the years shown below total $991.25B. The buyback program (re-authorized annually by the board) is the primary vehicle, with dividends a steady but smaller second channel. Sourced live from SEC EDGAR XBRL: PaymentsForRepurchaseOfCommonStock and PaymentsOfDividends.

R&D spending

Annual research-and-development expense. Bar height is absolute dollars; the percentage in each label is R&D as a share of revenue that fiscal year. Apple's R&D % of revenue runs conspicuously low compared to big-tech peers but has ramped through the Apple Silicon transition (FY2020+), Vision Pro (FY2024), and Apple Intelligence (FY2024). Sourced live from SEC EDGAR XBRL (ResearchAndDevelopmentExpense).

Year-end headcount

Approximate full-time-equivalent employees as of fiscal year-end, disclosed in each year's 10-K 'Human Capital' section. Apple discloses headcount once a year and rounds to the nearest 1,000 in its narrative. EDGAR XBRL does not structure this field; values are parsed from the 10-K text.

Other metrics

Operating income, net income, stock-based compensation, operating cash flow, and year-end cash & equivalents — the standard 10-K-derived secondary metrics. Last ten fiscal years shown. All values pulled live from SEC EDGAR XBRL.

Key events on the revenue timeline

Product launches, leadership transitions, capital actions, and disclosure changes that shape the revenue arc above.

Methodology & data sources