1999 – 2026 · NYSE: CRM · CIK 1108524 · FY ends Jan 31
Salesforce Products — the CRM clouds, the Platform, Data Cloud, Einstein and Agentforce, Slack, and the Industry Clouds
Salesforce is far more than “a CRM company.” Its portfolio is a stack of layers that share one substrate: the Salesforce Platform (the metadata app platform every application runs on) at the base; the recognizable CRM application clouds — Sales, Service, Marketing, Commerce — on top; Data Cloud as the unified data layer, fed by MuleSoft integration, Tableau analytics, and the 2025 Informatica acquisition; Einstein and its successor Agentforce as the AI layer that runs across every cloud; and Slack as the conversational interface across the whole thing. In 2025 Salesforce rebranded much of this around Agentforce 360 — this page maps the new names back to the products they renamed.
I keep this sourced from Salesforce's own product pages, the most recent 10-K business section, and the Dreamforce announcements — not from training memory, because Salesforce's branding churns fast.
Sibling pages: Salesforce Financials · Roster row: Salesforce on /orgs/.
How the layers relate
Every Salesforce application runs on the Salesforce Platform (the metadata-driven app platform, formerly Force.com and Lightning, now branded the Agentforce 360 Platform and delivered on Salesforce's Hyperforce infrastructure). The application clouds sit on that substrate. Data Cloud (now Data 360) is the unified, zero-copy data layer that grounds everything — fed by MuleSoft integration, Tableau analytics, and Informatica data management. Agentforce (the successor to Einstein) is the agentic-AI layer that reasons over that data and acts inside every cloud, and Slack is the conversational interface where people and agents work together across the stack.
Diagram caption: the Salesforce Platform (the dashed substrate, now branded the Agentforce 360 Platform and delivered on Hyperforce) is what every application runs on. The application clouds — Sales, Service, Marketing, Commerce, and the Industry Clouds — sit on it. Data Cloud (Data 360) is the unified data layer beneath the apps, fed by MuleSoft integration, Tableau analytics, and Informatica data management. Agentforce (the AI layer that succeeded Einstein, powered by the Atlas Reasoning Engine) reasons over that data and acts inside every cloud, and Slack is the conversational interface across the whole stack. The 2025 Cloud→Agentforce rebrand is explained in the AI section.
Layer 1 · The substrate everything runs on
The Salesforce Platform
The Salesforce Platform is the metadata-driven application platform that every Salesforce cloud is built on, and that customers extend with custom objects, the Apex programming language, Lightning components, and low-code automation. Per the FY2026 10-K, it “enables companies of all industries, sizes, and locations to build business workflows, applications and AI agents on a single, comprehensive platform,” with no-code and low-code tools, a built-in Trust Layer that governs what AI agents can do with customer data, and delivery on Hyperforce, Salesforce's public-cloud infrastructure for local data residency. It was branded Force.com from 2007, then the Lightning Platform, and since the 2025 rebrand the Agentforce 360 Platform.
Since 2007 (Force.com) · Organic
Salesforce Platform / Lightning
The app-platform core. Launched as Force.com in 2007 to let customers and partners build apps on Salesforce's multi-tenant architecture, later rebranded the Lightning Platform, and now the Agentforce 360 Platform. This is what the application clouds are built on and what customers extend; Data Cloud and Agentforce are layered on it. Company framing on salesforce.com/platform/.
Since 2005 · Organic
AppExchange
Salesforce's enterprise app marketplace, launched in 2005 — one of the first business-software app stores. Third-party developers (ISVs) publish apps, components, and agent actions that extend the Platform. The 10-K describes it as “our enterprise cloud marketplace.” Browse it at appexchange.salesforce.com.
Acquired 2010 (closed Jan 2011, ~$212M) · Acquired
Heroku
A polyglot developer platform-as-a-service (originally for Ruby) that Salesforce acquired in late 2010 (closed January 2011). Heroku sits somewhat apart from the CRM-centric portfolio: it's a general-purpose app-hosting platform for developers, complementary to the low-code Salesforce Platform.
Platform surfaces · Organic
Experience Cloud & Flow
Two Platform-layer surfaces. Experience Cloud builds customer and partner sites, portals, and communities on Platform data. Flow is the low-code automation engine for orchestrating business processes — the no-/low-code tooling the 10-K highlights as “easy to use and free to learn.”
Layer 2 · The recognizable “clouds”
The CRM application clouds
The application clouds are the products most people mean when they say “Salesforce.” Two were built organically (Sales, Service); two came from acquisitions (Marketing from ExactTarget, Commerce from Demandware). All four run on the Salesforce Platform, share the unified Data Cloud profile, and — since the 2025 rebrand — carry the Agentforce prefix in Salesforce's own naming. The cloud-by-cloud revenue split on the financials page shows how big each is.
Since 1999 · Organic (the founding product) · now Agentforce Sales
Sales Cloud
The original Salesforce product, dating to the 1999 founding: sales-force automation — accounts, contacts, opportunities, pipeline, and forecasting. The 10-K describes the offering (now Agentforce Sales) as spanning “prospecting, sales engagement, team collaboration, sales analytics and AI.” It maps to the Sales revenue line. Framing on salesforce.com/sales/.
Since 2009 · Organic · now Agentforce Service
Service Cloud
Customer-service and case management, launched in 2009: cases, the agent console, omni-channel routing, and field service. Now Agentforce Service, it's the cloud most transformed by agentic AI — Salesforce cites case deflection and auto-summarization as the headline Agentforce wins. Maps to the Service revenue line. Framing on salesforce.com/service/.
Acquired 2013 (ExactTarget, ~$2.5B) · now Agentforce Marketing
Marketing Cloud
Email, journeys, and cross-channel campaign management, built on the ExactTarget acquisition (closed July 2013; Pardot, a B2B marketing tool, came with it). Now Agentforce Marketing. Maps to the Marketing & Commerce line; see the acquisitions roster. Framing on salesforce.com/marketing/.
Acquired 2016 (Demandware, ~$2.8B) · now Agentforce Commerce
Commerce Cloud
B2C and B2B digital commerce — storefronts, catalog, checkout, and order management — built on the Demandware acquisition (closed August 2016). Now Agentforce Commerce, with conversational, guided-shopping agents. Maps to the Marketing & Commerce line; see the acquisitions roster. Framing on salesforce.com/commerce/.
Layer 3 · The data that grounds the AI
Data & Analytics
This layer is what makes the AI useful: a unified, governed view of the customer plus the tools to integrate, analyze, and manage the data behind it. Data Cloud is the architectural keystone — the single source of truth the agents reason over — and it's fed by three acquired platforms: MuleSoft (integration), Tableau (analytics), and Informatica (enterprise data management). The first three of these map to the financials page's Integration & Analytics line; Data Cloud and Informatica sit in Platform & Other.
Announced 2022 (Genie) · GA 2023 · Organic · now Data 360
Data Cloud
The unified customer-data layer, announced as Genie at Dreamforce 2022 and generally available as Data Cloud in 2023; rebranded Data 360 in 2025. The 10-K calls it “Salesforce's hyperscale, trusted data engine that gives AI agents their context,” connecting data across systems with zero-copy technology (querying external warehouses without duplication) and harmonizing it into one governed profile. This is the layer the architecture diagram puts at the center, because it's what grounds Agentforce.
Acquired 2019 (~$15.7B) · Acquired · now Agentforce Analytics
Tableau
Analytics and data visualization, the largest Salesforce acquisition until Slack (closed August 2019). Now positioned as Agentforce Analytics, with Tableau Semantics integrated into Data 360 to translate data into business language for the agents. See the acquisitions roster. Framing on tableau.com.
Acquired 2018 (~$6.5B) · Acquired · now Agentforce Integration
MuleSoft
Integration and API management (the Anypoint Platform), closed May 2018. MuleSoft is how Salesforce connects to the rest of an enterprise's systems; the 10-K notes agents take action through “MuleSoft Application Programming Interfaces,” and MuleSoft Agent Fabric now governs agents across the enterprise. See the acquisitions roster. Framing on mulesoft.com.
Acquired 2025 (closed Nov 13, ~$8B) · Acquired
Informatica
Enterprise data management — integration, data quality, governance, master-data and metadata management, and cataloging. The most recent major acquisition, which closed in Salesforce's Q4 FY2026 (November 13, 2025). The 10-K says it “significantly expand[s] our trusted data foundations,” extending data connectivity into Data 360 across hybrid and multi-cloud systems; it still operates under the Informatica name. See the acquisition-attributable revenue chart. Framing on informatica.com.
Layer 4 · The AI that runs across every cloud
Einstein and Agentforce
Salesforce's AI comes in two related-but-distinct generations. Einstein is the embedded predictive-and-generative AI layer that has run inside the clouds since 2016. Agentforce is the agentic-AI platform launched in 2024 that runs autonomous AI agents on top of Data Cloud and the application clouds — and it's now the company's lead product narrative.
Naming history The 2025 Cloud→Agentforce rebrand. This is the single most-confusing current fact about Salesforce's portfolio. At Dreamforce 2025 (October 13, 2025), Salesforce shipped Agentforce 360 as the umbrella for the whole platform and renamed much of the portfolio around it. The products didn't change underneath — the names did:
Salesforce Platform → Agentforce 360 Platform · Data Cloud → Data 360 · Sales Cloud → Agentforce Sales · Service Cloud → Agentforce Service · Marketing Cloud → Agentforce Marketing · Commerce Cloud → Agentforce Commerce · MuleSoft → Agentforce Integration · Tableau → Agentforce Analytics.
Salesforce's financial segment names picked up the same prefix in Q3 FY2026 with no change to what's counted — the financials page tracks that. Throughout this page I lead with the pre-rebrand product names (the ones most people still search for) and note the new name inline.
Since 2016 · Einstein GPT 2023 · Organic
Einstein
Launched at Dreamforce 2016 as Salesforce's first AI product — predictive features embedded inside the clouds (lead scoring, forecasting, recommendations). Einstein GPT (announced March 2023) added generative AI, and Einstein Copilot followed at Dreamforce 2023. Einstein is the predecessor that Agentforce now subsumes; the embedded-AI capabilities live on inside the agentic platform. Framing on salesforce.com/artificial-intelligence/.
Since 2024 · Agentforce 360 in 2025 · Organic · lead product
Agentforce
The agentic-AI platform for building, deploying, and governing autonomous AI agents. Per the 10-K, agents “access live business data through Data 360, follow company policies defined in Salesforce metadata, and take action through Salesforce applications and MuleSoft APIs,” pairing LLM reasoning with deterministic logic inside the Trust Layer. It's powered by the configurable Atlas Reasoning Engine (which can run OpenAI, Anthropic, and Google Gemini models). The trajectory: Agentforce (Oct 2024) → Agentforce 2 (Dec 2024) → 2dx (Mar 2025) → 3 (Jun 2025) → Agentforce 360 (Oct 2025). Because this evolves release-over-release, I verify it against the live Agentforce 360 announcements on every refresh rather than describing it from memory.
How they relate: Einstein was AI features bolted into each cloud; Agentforce is an AI platform for autonomous agents that span the clouds. Agentforce needs Data Cloud to ground its reasoning and the Platform's metadata to know a customer's processes — which is why Salesforce frames its whole stack (data + apps + agents + Slack) as one “Agentic Enterprise” system rather than as a separate AI add-on.
Layer 5 · The conversational interface
Slack
Slack is the messaging platform Salesforce acquired in 2021 for ~$27.7 billion — its largest deal ever (closed July 2021). Increasingly it's positioned not just as team chat but as the conversational interface to the whole platform: the 10-K calls Slack “the primary conversational interface, allowing users to interact with Agentforce-embedded applications and autonomous agents within their natural flow of work.” Tableau dashboards, Agentforce agents, and enterprise search now surface inside Slack, and Slackbot is an out-of-the-box employee agent. This is the “agentic enterprise” framing in practice — people and agents collaborating in one place. Framing on slack.com.
Layer 6 · Vertical editions
The Industry Clouds
The Industry Clouds are vertical editions that package the core clouds for specific industries — financial services, health and life sciences, manufacturing, automotive, the public sector, and more. They were built substantially on the Vlocity acquisition (closed February 2020, ~$1.3B). The 10-K describes each vertical as offering “out-of-the-box, Agentforce-powered capabilities” with purpose-built tools, and points to Industries AI as a foundation for industry-specific agents. Rather than enumerate every vertical (the roster shifts), this page treats Industries as a category; the current list lives on salesforce.com/products/. See the acquisitions roster for Vlocity.
The portfolio at a glance
Every major product, side by side, grouped by layer. “Origin” distinguishes the organically built products from the ones that came in through an acquisition. “Current state” carries the post-2025-rebrand name where one applies. The “Key concept” column is the one-phrase mental model to keep after the rest of the page falls out of working memory.
| Product | Layer | Shipped / acquired | Origin | Current state | Key concept |
|---|---|---|---|---|---|
| Salesforce Platform | Platform | 2007 | Organic (Force.com) | Agentforce 360 Platform | Metadata app platform everything runs on |
| AppExchange | Platform | 2005 | Organic | Active | Third-party app marketplace |
| Heroku | Platform | 2010 | Acquired | Active (developer PaaS) | Polyglot cloud app-hosting for developers |
| Sales Cloud | CRM clouds | 1999 | Organic (founding product) | Agentforce Sales | Sales-force automation & pipeline |
| Service Cloud | CRM clouds | 2009 | Organic | Agentforce Service | Case management / customer support |
| Marketing Cloud | CRM clouds | 2013 | Acquired (ExactTarget) | Agentforce Marketing | Email, journeys, campaigns |
| Commerce Cloud | CRM clouds | 2016 | Acquired (Demandware) | Agentforce Commerce | B2C / B2B digital commerce |
| Data Cloud | Data & Analytics | 2022 | Organic (Genie) | Data 360 | Unified, zero-copy data layer |
| Tableau | Data & Analytics | 2019 | Acquired | Agentforce Analytics | Analytics & visualization |
| MuleSoft | Data & Analytics | 2018 | Acquired | Agentforce Integration | Integration / API management |
| Informatica | Data & Analytics | 2025 | Acquired | Integrating (Nov 2025 close) | Enterprise data management |
| Einstein | AI | 2016 | Organic | Subsumed into Agentforce | Embedded predictive / generative AI |
| Agentforce | AI | 2024 | Organic | Agentforce 360 (lead product) | Agentic-AI platform on the Atlas engine |
| Slack | Collaboration | 2021 | Acquired | Active (conversational interface) | Where humans & agents work together |
| Industry Clouds | Industries | 2020 | Acquired (Vlocity) + organic | Agentforce 360 for Industries | Vertical editions of the core clouds |
Acquisition years and headline values are sourced to the deal press releases and the FY2026 10-K, cross-checked against the acquisitions roster on the financials page. Organic-product launch years are sourced to Salesforce's own history and Dreamforce announcements. “Shipped / acquired” is the year the product first reached Salesforce customers (for acquisitions, the year the deal closed; Heroku's close slipped into January 2011).
Read these primary sources
Most of this page is paraphrased from the URLs below: Salesforce's own product pages for the company-side framing, the most recent SEC 10-K business section for the canonical category description, and the Dreamforce / press-release announcements for launch dates and the Agentforce trajectory.
Salesforce's own product pages
The canonical source for each product's current company-side framing and branding. Salesforce's branding churns, so these are the pages to re-check on every refresh.
# Product hub and per-product pages
https://www.salesforce.com/products/
https://www.salesforce.com/platform/
https://www.salesforce.com/sales/
https://www.salesforce.com/service/
https://www.salesforce.com/marketing/
https://www.salesforce.com/commerce/
https://www.salesforce.com/data/
https://www.salesforce.com/agentforce/
https://www.salesforce.com/artificial-intelligence/
# Acquired products under their own brands
https://www.tableau.com/
https://www.mulesoft.com/
https://www.informatica.com/
https://slack.com/SEC filings — the canonical category description
The FY2026 10-K “Our Service Offerings” section is the authoritative, current product-category description (already Agentforce-branded). Salesforce CIK 0001108524, ticker CRM, fiscal year ending January 31.
# Most recent 10-K (FY2026, filed 2026-03-02) — business section
https://www.sec.gov/Archives/edgar/data/1108524/000110852426000060/crm-20260131.htm
# Salesforce on EDGAR — full filing history
https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001108524
# EDGAR submissions JSON — programmatic filing index
https://data.sec.gov/submissions/CIK0001108524.jsonNewsroom & Dreamforce — launch dates and the Agentforce trajectory
Where product launches, renames, and the Agentforce version history are announced. Dreamforce (typically September/October) is where the biggest launches land.
# Agentforce 360 GA — Dreamforce 2025 (2025-10-13)
https://www.salesforce.com/news/press-releases/2025/10/13/agentic-enterprise-announcement/
# What's new in Agentforce 360 (current state)
https://www.salesforce.com/agentforce/what-is-new/
# Salesforce Newsroom and investor relations
https://www.salesforce.com/news/
https://investor.salesforce.com/Sources: Salesforce's own product pages for each product's company-side framing; the FY2026 10-K business section for the canonical category description; the Agentforce 360 launch and other Dreamforce announcements for launch dates and the Cloud→Agentforce rebrand; and the acquisition deal press releases, cross-checked against the Salesforce Financials acquisitions roster. Reporter coverage is cited under fair use (linked, not republished). Last updated May 2026.
Mungomash LLC · More org pages · Salesforce Financials · Salesforce on /orgs/