ServiceNow Financials

Stock price (NOW)

Live current price plus a five-year history. ServiceNow declared a 5-for-1 stock split effective December 17, 2025; the chart below is split-adjusted by TradingView. Updates during US market hours (9:30 a.m. – 4:00 p.m. Eastern, Monday – Friday) via TradingView's embed widget.

Most recent ServiceNow SEC filings

The freshness frontier — the latest filing of each material form type, sourced live from EDGAR. The 10-K marked “Anchors this page” is the source of every value below; the others are surfaced for transparency.

7 material filings have been filed since the anchor 10-K above (1 10-Q, 4 8-K, 1 DEF 14A, 1 ARS). The annual financial metrics on this page (revenue, R&D, RPO, capital returns, cash) reflect what's been disclosed at fiscal-year-end; quarterly cuts in the 10-Qs filed since are not yet folded into the annual charts. The 10-K marked “Anchors this page” remains the source for the per-FY values shown.

Annual revenue

As reported on the consolidated statement of operations in each year's 10-K. ServiceNow's fiscal year is the calendar year (FY ends Dec 31), so FY2025 covers Jan 1 – Dec 31, 2025. Sourced live from SEC EDGAR XBRL; the underlying tag is RevenueFromContractWithCustomerExcludingAssessedTax (post-ASC-606) with a fallback to Revenues for older years. Revenue includes both Subscription (~97% of FY2025 revenue) and Professional services & other (~3%).

Subscription vs. Professional services

ServiceNow's revenue mix is unusually clean for an enterprise-software company: Subscription (cloud-based and self-hosted access to the Now Platform plus Customer Support / ServiceNow Impact) has been ~97% of revenue, with Professional services & other (implementation, training) the remainder. Subscription includes a portion of revenue recognized upfront from the delivery of self-hosted-software licenses (~$492M in FY2025 / ~$409M in FY2024). Hand-curated from each 10-K's MD&A 'Revenues' table; EDGAR companyfacts does not expose the disaggregated split as separate tags consistently across years.

RPO and cRPO — the forward-bookings indicator

Remaining Performance Obligation (RPO) is all future revenue under contract that has not yet been recognized as revenue — a forward indicator of revenue ServiceNow has already booked but not yet delivered. Current RPO (cRPO) is the portion of RPO expected to be recognized within the next 12 months — the most-watched single line in each ServiceNow earnings print, since it carries the strongest signal about near-term revenue trajectory.

Total RPO is sourced live from SEC EDGAR XBRL (RevenueRemainingPerformanceObligation); cRPO is hand-curated as a percentage-of-RPO from each 10-K's MD&A 'Key Business Metrics' section ('46% represented cRPO' for FY2025) because cRPO is not separately tagged in EDGAR companyfacts. ServiceNow's RPO has strong sawtooth seasonality — it jumps in Q4 with the heavy enterprise renewal cycle and steps down through Q1–Q3. The points below are fiscal-year-end snapshots only.

Large-customer count by ACV tier

ServiceNow discloses a single named-tier “customers with annual contract value (ACV) above <threshold>” KPI in each 10-K's 'Key Business Metrics' section. The lead tier shifted in the FY2024 10-K (filed January 2025) from >$1M to >$5M; the FY2025 10-K dropped the >$1M tier entirely. The chart shows both lines with the discontinuation labeled. Total ServiceNow customer count is approximately 8,700 as of December 31, 2025 (also disclosed in the 10-K).

ServiceNow's customer-count methodology is GULT/DUNS-based with explicit exceptions for holding companies, government agencies (each U.S. federal agency counted separately), and other multi-entity organizations. Counts are restated as the methodology refines — the build script always re-pulls the full series from the latest 10-K and overwrites prior values rather than appending.

Operating margin (GAAP and non-GAAP)

Annual operating margin under both GAAP and ServiceNow's non-GAAP definition. Non-GAAP margin excludes (1) stock-based compensation, (2) amortization of purchased intangibles, (3) business-combination and other related costs, (4) severance, (5) legal settlements, and (6) contract-termination costs — exactly as ServiceNow defines it in MD&A. The GAAP-to-non-GAAP gap is dominated by SBC (~14% of revenue in FY2025).

The expansion narrative. ServiceNow's non-GAAP operating margin has expanded steadily from ~24% in FY2020 to ~31% in FY2025 — one of the cleanest operating-leverage stories in enterprise SaaS. The expansion has been continuous (no activist-pressure step-change of the kind Salesforce experienced) and matches the company's repeated "Rule of X" framing in earnings commentary.

Free cash flow margin

Non-GAAP free cash flow (FCF) and FCF margin. ServiceNow defines FCF in MD&A as GAAP net cash from operating activities, plus business-combination cash outflows and legal-settlement payments, less purchases of property and equipment (capex). FCF margin is one of ServiceNow's most-quoted operational KPIs and has expanded steadily from ~31% in FY2020 to ~35% in FY2025 — the cash-flow analog to the operating-margin expansion above.

Headcount

Year-end full-time employee count as disclosed in each year's 10-K 'Workforce Metrics' section. ServiceNow has scaled headcount steadily (roughly +3,000 to +4,000 per year through the post-COVID period) without the crash-restructure-and-recover pattern seen at Salesforce / Meta / Microsoft. The U.S. and international counts have been converging — FY2025 was the first year U.S. and international headcount were nearly equal (14,601 vs. 14,586).

R&D spending

Annual research-and-development expense. Bar height is absolute dollars; the percentage in each label is R&D as a share of revenue. ServiceNow R&D has stayed in the 22–25% of revenue range over the past several years — one of the highest R&D-to-revenue ratios among large-cap enterprise software companies. Sourced live from SEC EDGAR XBRL (ResearchAndDevelopmentExpense).

Stock-based compensation

Annual stock-based compensation expense. Bar height is absolute dollars; the percentage in each label is SBC as a share of revenue. SBC is the single largest reconciling item between ServiceNow's GAAP and non-GAAP operating margin (the gap is roughly the SBC %). ServiceNow's SBC has historically run in the high-teens percent of revenue range — high in absolute terms relative to GAAP earnings, which is why the GAAP-to-non-GAAP gap matters and why SBC is the line activist investors and dividend-focused readers track most closely. Sourced live from SEC EDGAR XBRL (ShareBasedCompensation).

Capital returns: share buybacks

Cash returned to shareholders via share buybacks. ServiceNow does not pay a dividend — the 10-K explicitly states the board "does not intend to pay cash dividends on our common stock for the foreseeable future." The buyback program was first authorized in 2023 and expanded with a $3.0B authorization in 2025 and an additional $5.0B authorization in January 2026 (announced with the Q4 FY2025 results). Cumulative across the years shown below: $3.13B. Sourced live from SEC EDGAR XBRL (PaymentsForRepurchaseOfCommonStock).

Major acquisitions

Headline transaction values from each acquisition's year-of-close 10-K business-combinations footnote. ServiceNow has historically been a smaller, more disciplined acquirer than Salesforce or Microsoft — sub-$1B deals dominate the list. Moveworks (closed December 15, 2025 at $2.4B) is the largest by a wide margin, with the announcement-to-close gap (March 2024 announcement → December 2025 close) reflecting an extended FTC review.

Other metrics

Operating income, net income, operating cash flow, capital expenditures (PP&E), and year-end cash & equivalents — the standard 10-K-derived secondary metrics. Last ten fiscal years shown. ServiceNow's capex line includes data-center build-out for both public-cloud and self-hosted instances and runs in the 6–7% of revenue range — higher than Salesforce's ~1–2% because ServiceNow runs more of its own infrastructure. All values pulled live from SEC EDGAR XBRL.

Key events on the revenue timeline

Founding, IPO, the three-CEO sequence (Slootman → Donahoe → McDermott), the Now Assist generative-AI launch, the AI-Agents launch, the Moveworks acquisition (announced March 2024 / closed December 2025), and the December 2025 5-for-1 stock split — the events that shape the revenue, RPO, and margin arcs above.

Methodology & data sources