seed Healthcare-payments fintech founded 2024 · 1-10 people · Madison, WI
fintech healthtech ai ml payments data
An early-stage fintech using ML claims-valuation models to predict insurer reimbursement and advance providers cash within roughly 24 hours of claim submission. Backed by a $4M seed plus a $24M debt facility (2025).
Latest round: $4M Seed (Oct 2025) · led by HealthX Ventures, C2 Ventures, Upstream Ventures, +2 more
Leadership: Ryan Wheeler (CEO & Founder)
Series A AI home-health coding & quality review founded 2024 · 11-50 people · Madison, WI
ai ml healthtech saas
An AI service that automates medical coding and OASIS quality review for home-health agencies, serving 100+ agencies. Founded in 2024 by an ex-Amazon Alexa team; raised a $10M Series A in 2025.
Latest round: $10M Series A (Oct 2025) · led by Industry Ventures, Tau Ventures, Cannage Capital, +2 more · $13M total raised
Founders: Eric Steege, Joe Freudenthal, Jeremy Gordon
Leadership: Eric Steege (CEO & Co-founder)
Series A Roofing-claims insurtech marketplace founded 2011 · 11-50 people · Madison, WI
insurtech marketplace saas real-estate
A marketplace connecting homeowners, insurers, adjusters, and vetted contractors to streamline roof-damage insurance claims and replacements. Brought in a new CEO and CTO alongside its 2025 Series A.
Latest round: $7M Series A (Jul 2025) · led by Wingra Capital · $13M total raised
Founders: William Bazeley, David Kish, Tim Russell
Leadership: Scott Holewinski (CEO), Brian Beermann (CTO)
Series A Fusion energy (magnetic-mirror) founded 2022 · 11-50 people · Madison, WI
cleantech hardware robotics data
A UW–Madison spinout building compact magnetic-mirror fusion reactors for industrial heat and power, with a plasma-simulation and controls software stack around the hardware. Grew out of the university's WHAM high-field-magnet experiment and raised an oversubscribed $36M Series A in 2025.
Latest round: $36M Series A (May 2025) · led by Future Ventures, Mayfield, Khosla Ventures, +2 more
Founders: Cary Forest
Leadership: Kieran Furlong (CEO)
Series A Continuous penetration testing founded 2017 · 11-50 people · Madison, WI
security saas devops
An offensive-security SaaS platform that pairs human penetration testers with continuous automated testing and attack-surface monitoring, replacing point-in-time pentests. Raised an $8M Series A in 2024.
Latest round: $8M Series A (Mar 2024) · led by Blueprint Equity, Capital Midwest Fund
Founders: Casey Cammilleri
Leadership: Casey Cammilleri (CEO & Founder)
seed Satellite/ML agricultural-finance analytics founded 2016 · 1-10 people · Madison, WI
agtech ai ml data fintech
B2B analytics that model field-level crop yield and risk from satellite imagery and machine learning, sold to ag lenders, crop insurers, and farmland funds. Founded by a UW–Madison remote-sensing researcher; profitable but its last disclosed raise is older.
Founders: Mutlu Ozdogan
seed Facility & asset-management software founded 2015 · 11-50 people · Madison, WI
saas data real-estate enterprise
Cloud software for facility and asset management — floor-plan-based maintenance, inspections, and capital planning — used by schools, hospitals, and government buildings.
Founders: Josh Lowe, Robbie Steinbock
Leadership: Matt Miszewski (CEO), Robbie Steinbock (CTO & Co-founder)
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private Online food ordering & delivery founded 2010 · 51-200 people · Madison, WI
consumer marketplace food-delivery saas
An online and mobile food-ordering and delivery marketplace connecting diners with local restaurants, started by UW–Madison students and grown into one of the city's best-known consumer-software companies.
private Cancer diagnostics Madison, WI
healthtech diagnostics biotech data
A UW–Madison-spun cancer-diagnostics company building a functional testing platform to match patients with immunotherapies, pairing wet-lab science with substantial imaging and data software. Represents the city's UW-driven biotech-software pipeline.
private Consumer rewards & shopper engagement founded 2013 · 501-1000 people · Madison, WI
consumer mobile rewards data
America's leading consumer-rewards app — users scan receipts to earn points on everyday purchases. Madison-founded and still a major Madison engineering presence, though the headquarters has since moved to Chicago; one of the largest software companies to grow out of the city.
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private Educational game development founded 2005 · 11-50 people · Madison, WI
gaming edtech
A learning-games studio that builds educational titles for clients (Smithsonian, Scholastic) and its own catalog, with a real Unity engineering team. Bootstrapped and partly client-funded — borderline on the product-vs-services line, but it ships its own games.
Founders: Dan White, Dan Norton
Leadership: Dan White (CEO & Co-founder)
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private Population-health analytics Madison, WI
healthtech population-health analytics saas
A population-health analytics company that turns messy clinical and claims data into measures and dashboards that help provider organizations manage quality and value-based-care performance. Part of Madison's healthcare-IT cluster.
private Mobile free-to-play games founded 2008 · ~50 people · Madison, WI
gaming mobile consumer
An independent studio building midcore RPG and strategy mobile games — best known for Disney Heroes: Battle Mode — on a Unity/C# stack with its own live-ops backend. Early-VC-backed, now run on game revenue.
Founders: Justin Beck, Forrest Smith
Leadership: Justin Beck (CEO)
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private Healthcare data interoperability founded 2014 · 201-500 people · Madison, WI
healthtech interoperability api saas
A full-service healthcare-integration platform connecting 12,000+ systems and 100+ EHRs so software vendors, providers, and payers can exchange data through a single connection. Madison-founded and remote-first; a cornerstone of the local healthtech scene that has raised roughly $95M.
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private Healthcare payments data science Madison, WI
healthtech machine-learning revenue-cycle data-science
Applies machine learning to healthcare payments and revenue-cycle data, helping providers predict denials and optimize collections. A data-science-heavy Madison healthtech startup.
seed Physical-security data convergence founded 2022 · 1-10 people · Madison, WI
security data saas iot ai
An early-stage SaaS (DataStorm One) that connects legacy and modern physical-security systems and mines their unused data for operational insight using ML. A gener8tor Madison alum that won a 2024 Security Industry Association award; public surface is still thin beyond its own site.
Founders: Aymen Azim, Jenna Faville-Azim
Leadership: Aymen Azim (CEO & Founder)
may be inactive — last checked Jun 2026
private Weather & climate analytics founded 2012 · 11-50 people · Madison, WI
climate iot weather-analytics insurtech
Builds hardware weather-sensing networks and the analytics platform on top of them, selling hyper-local climate and severe-weather data into insurance and agriculture. A Madison-grown IoT-plus-software company.